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Research papers

Promotional pricing effects

This paper is concerned with promotional pricing. It is studied in the context of a major consumer products category in the Canadian Market using electronic diary data. Price effects on several brands are shown. One brand is analysed in greater...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Robert L. Day, Roger M. Heeler
October 26, 1987
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Citation

Day and Heeler (1987a, October 26). Promotional pricing effects. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/promotional-pricing-effects


Research papers

Consumer panels used to measure economical consequences of socio-demographic trends

Important changes during the past twenty years in the distribution, concerning for instance the number of stores and their average size have very often been mentioned. Significant socio-demographic changes in most of our countries during the past...

Catalogue: Seminar 1982: The Effective Use Of Panels
Author: Jean-Michel Desmottes
June 15, 1982
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Citation

Desmottes, J. (1982a, June 15). Consumer panels used to measure economical consequences of socio-demographic trends. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/consumer-panels-used-to-measure-economical-consequences-of-socio-demographic-trends


Research papers

The economic influence of young people in France its philosophical implications

Current French society defines itself increasingly in terms of children, because it is highly centred on the family, on what we might call the "new family". In the pages that follow, we shall first examine the importance of this influence on the...

Catalogue: Seminar 1980: Children And Young People
Author: Joël-Yves le Bigot
June 15, 1980
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Citation

le Bigot, J. (1980a, June 15). The economic influence of young people in France its philosophical implications. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-economic-influence-of-young-people-in-france-its-philosophical-implications


Research papers

Problems and methods in export marketing research

The purpose of this paper is to examine the influence of the economic planning system on the import decision making of a country and through this on the problems, possibilities and methods of marketing research. From the point of view of practical...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here
Author: Uolevi Lehtinen
March 1, 1979
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Citation

Lehtinen, U. (1979a, March 01). Problems and methods in export marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/problems-and-methods-in-export-marketing-research


Research papers

The decline of the birth rate and its influence on marketing to the younger generation

This paper is intended to draw attention to the consequences of a declining birth rate, which is present in almost every industrialised country today. In drawing conclusions, one has to consider the difficulty of predicting the birth rate, i.e. the...

Catalogue: Seminar 1978: Researching Children
Author: Rolf Speetzen
October 1, 1978
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Citation

Speetzen, R. (1978a, October 01). The decline of the birth rate and its influence on marketing to the younger generation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-decline-of-the-birth-rate-and-its-influence-on-marketing-to-the-younger-generation


Research papers

Input/output models

This paper describes structure and result of the model M*I*C*I*0 (Modello Industria Chimica Input Output) prepared in order to: 1) determine a valid correlation between the development of the national economy and that one of the chemical industry; 2)...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: C. Trabucchi, G. F. Corazza, S. Ghiringhelli
June 15, 1977
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Citation

Trabucchi, Corazza and Ghiringhelli (1977a, June 15). Input/output models. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/input-output-models


Research papers

Developments in preventive veterinary medicine

Preventive veterinary medicine and prophylactic programmes particularly when applied to industrialised animal production operations (meat, eggs and milk) are more efficient in an economic sense than curative veterinary medicine and therapeutic...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: James Zander
November 24, 1976
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Citation

Zander, J. (1976a, November 24). Developments in preventive veterinary medicine. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/developments-in-preventive-veterinary-medicine